Cita APA (7a ed.)

BOVEE, C. L., & ARENS, W. F. (1986). Contemporary advertising.-- 2nd ed. IRWIN.

Cita Chicago Style (17a ed.)

BOVEE, Courtland L., y William F. ARENS. Contemporary Advertising.-- 2nd Ed. Illinois: IRWIN, 1986.

Cita MLA (9a ed.)

BOVEE, Courtland L., y William F. ARENS. Contemporary Advertising.-- 2nd Ed. IRWIN, 1986.