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  1. 1
    Applications in basic marketing: clippings from the popular business press.-- Ed.1991-1992

    Applications in basic marketing: clippings from the popular business press.-- Ed.1991-1992 by MCCARTHY, E. Jerome

    Published 1991
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  2. 2
    Essentials of marketing. A marketing strategy planning approach

    Essentials of marketing. A marketing strategy planning approach by PERREAULT, William D., CANNON, Joseph P., MCCARTHY, E. Jerome

    Published 2012
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